Mobile & Data Marketing

Highly specific consumer analytics allow you to effectively target your market.

Demographic - geography, gender, age and income

Personal tastes in music and media

Shopping habits including frequented retailers, online buying behavior, and many more details your clients are eager to know about their clients.

Mobile Fact: According to the Direct Marketing Association, U.S. Mobile advertising revenues are projected to grow to $3.1 billion in 2013, an approximate 20-fold increase from $160 million last year.

MobileConnect powered by Whilly Bermudez

Offer your clients Mobile Marketing campaigns bundled with your existing portfolio of services and increase your profitability using MobileConnect!

Mobile Marketing and Mobile Interactive Solutions

Increase your clients' visibility utilizing the Whilly Bermudez impressive database of over 28 million opted-in mobile numbers.

PromoConnect: Promotional Campaigns & Data-Mining Tools for a demanding market

Add excitement to your client's next event, concert, product launch, tradeshow, or any promotion and collect valuable consumer data with our PromoConnect multi-pronged promotional and data collection tools.

Offer your clients the ability to interact with their customers at on-premise events or locations and direct both existing and potential consumers to their website, extending exposure to the brand, generating traffic, and increasing sales while collecting valuable consumer data.

Data-Mining Technology Determines the effectiveness of campaigns using PromoConnect, our proven promo-coding feature that traces consumer data to geographic regions, retail locations, events...virtually any level of campaign execution.

Technology Infrastructure & Back-End Digital Delivery Whilly Bermudez manages configuration management, performance optimization, and implementation of media delivery process "behind-the-scene", allowing your company to deliver a highly targeted and immensely effective turn-key digital promotion to its clients.

Music & Media Licensing Whilly Bermudez's strong relationships with major record labels, retailers, and digital media providers allow us to manage the licensing of all digital content with ease.

Back-End Integration Solutions PromoConnect integrates seamlessly with any printing, online, or marketing solutions infrastructure. Your company delivers a detailed analysis along with its digital promotion

Attention-getting promotion cards guaranteed to boost sales, drive foot traffic, generate web traffic and capture valuable consumer data.

Each ConnectCard media download card, is custom-made for your clients’ promotion and features a dedicated web address and unique access code that drives users online to unlock exclusive, paid-for or complimentary digital media such as music, video, ringtones, images and more!

ConnectCards are an extremely effective and turn-key tool with metrics built right in and blends seamlessly with your clients' website.

With our ConnectCards, your clients can interact with consumers at on-premise events, while providing a multi-pronged promotional and data collection tool to interact and remarket their consumers.

• Promotional Events
• Social & Night Life
• Concerts
• Hospitality
• Theme Parks

Whilly Bermudez Media for Retail
When a consumer purchases a product from a retail outlet, the sale is captured, but the retail company never interacts or profiles their buying customer at the point-of-sale. Furthermore, retail companies haven't developed a method to interact and market consumers after a sales transaction.

Introducing RetailConnect, Whilly Bermudez 's premier product suite developed exclusively for the retail industry.

With RetailConnect, your agency can offer its retail clients the opportunity to reward, interact, analyze, market, and data mine their customers after the sale, for the first time.

Extend consumers' interaction with your brand and build brand loyalty

Key Benefits
Interact with consumers at the point of sale and after the sale process is complete Capture valuable details about consumer’s tastes, preferences, and buying habits and remarket to them more effectively.

RetailConnect is a turn-key tool providing your retail clients valuable customer data and the opportunity to gain customer retention with interaction via their websites or micro sites. Using these newly acquired resources, your retail clients can now not only capture their retail consumer information, but cross-market and future market directly to their consumers.

With RewardConnect, our exclusive Digital Rewards Program, a consumer is rewarded with a ringtone, music download, wallpaper or any digital content simply for connecting with your client.

Gather critical marketing data while rewarding consumers using our proven InfoCapture Rewards and Checkout Rewards programs.

Whilly Bermudez 's customized campaigns, comprehensive survey questions, and unique digital "rewards" for participants induces customers to answer detailed questions your clients want answers to, on their tastes, preferences and more.

Benefit from Whilly Bermudez’s many content relationships which allow us to provide the digital content for every campaign we customize.

Sample RewardConnect Program

Whilly Bermudez develops and provides the destination website or micro-site, manages content licensing, consumer data capture and promotion reward fulfillment.

A consumer reward can range from digital downloads, to company coupons, to VIP brand access solutions.

To receive their reward, cardholders simply log onto a custom-branded web page, register their information and enter their unique promo code for their download.

This highly effective method of communicating with consumers establishes loyalty, brand awareness, and enhances customer satisfaction all while collecting highly detailed information.

VoiceConnect: Reliable and Innovative Voice Broadcast Solutions from Whilly Bermudez!
Voice Broadcasts can be a vital tool used to collect customer service feedback from your clients; promoting new business services; or encouraging attendance at key events that your company is sponsoring.

Traditional voice broadcast services are limited to detecting an answering machine, delivering a message and offering an option to transfer to an operator. This is just the beginning for Whilly Bermudez’s VoiceConnect voice broadcast service.

Our services fully integrate our hosted and web configured Interactive Voice Response capabilities into any voice broadcast.

As with all of Whilly Bermudez’s highly configurable services, detailed analytics are made available with VoiceConnect. Data on numbers that were dialed by the system, whether your Voice Broadcast reached a live person or an answering machine, if your call was transferred, and more are all computed by this innovative program.

Industry Trends

According to the Direct Marketing Association, U.S. mobile advertising revenues are projected to grow to $3.1 billion in 2013, an approximate 20-fold increase from $160 million last year.

Lotto Goes Mobile

The Direct Marketing Association recently announced the Maryland Lottery launched a mobile marketing program that drove more ticket sales from consumers within the state and outside as well. The Maryland Lottery mobile marketing program will include announcements on jackpots, promotions and new games. Phase one has resulted in many hundred thousands of active users on the text service and is rapidly growing.

Jiffy Lube Geo-Targets Young Consumers Using Mobile

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes. The goal is to motivate this highly specific, targeted group to go to Jiffy Lube for their oil changes through the use of attractive incentives. Over 50% of those who redeemed coupons for prizes were new customers, more than doubling the performance of other Jiffy Lube campaigns

ASPCA Boosts Donations via SMS

The American Society for the Prevention of Cruelty to Animals has been successful at converting standard-alert subscribers to donors using SMS. The ASPCA offers free cat and dog tips to mobile users by sending a text message with keywords CAT or DOG to short code 27722. At the bottom of the ASPCA’s SMS alerts, it asks subscribers to reply with the keyword GIVE to make a $5 donation. The campaign has resulted in 86 percent of mobile users completing the donation, resulting in thousands of dollars in donations for the organization so far.

Whilly Bermudez is the bridge to innovative promotional services and mobile marketing solutions.

Whilly Bermudez operates behind the scenes, delivering turn-key promotional and mobile campaigns, allowing advertising agencies to enhance their portfolio of services with innovative marketing methods and technologies without the costs of infrastructure, training or technology resources.

Whilly Bermudez's management team have empowered agencies with client portfolios that include Fortune 500 organizations, professional sports venues and teams, direct-selling organizations, national retail and restaurant brands, as well as mega-churches, and the music industry.

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